What we do
Simeras builds persistent synthetic societies. Each one is a world of simulated people who carry memory, relationships and emotional state, and who keep living whether or not anyone is asking them a question.
Most synthetic research tools create a respondent, ask one question and throw it away. Ours don't get thrown away. A simera remembers what it saw last month, who it talks to and how it felt about it. That is what lets you watch an idea land, wear in or wear out over weeks, before you have spent anything making it.
Who it's for
Brands and the agencies that work for them, making product, pricing and promotion decisions. If you would rather rehearse a decision in a simulated market than find out in a real one, that's us.
How it works
- Persistent
- The world runs continuously. Entities keep their history.
- Grounded
- Calibrated against real-world data, and we say where the evidence is thin.
- Longitudinal
- Fatigue, recovery and drift are measured over time, not guessed from a single answer.
Where we are
We're early, and we'd rather show you than tell you. If you have a decision you're wrestling with and data we can test against, we'd like to hear from you.